Project & program delivery
Turn broad goals into clear scope, priorities, owners, milestones, testing plans, and coordinated rollouts across multiple teams.
Product & Operations Leader
I build systems that move businesses forward.
Founder and operator with deep experience turning complex, real-world workflows into scalable software, customer programs, and high-performing operations. I also work directly with growing businesses to improve operations, automate repetitive work, and build practical digital tools that save time and create revenue.
11K+commercial trucks served
≈18Kdrivers supported at scale
24/7customer service operations
100+team members led
What I bring
Operational discipline with a customer-first mindset.
I organize complex work, align teams around clear outcomes, and build the systems that let service quality improve as the business grows.
Scalable operations design
Build practical processes, escalation paths, performance rhythms, and operating standards that support growth without creating chaos.
Customer experience leadership
Use customer feedback and frontline insight to improve service workflows, response quality, product decisions, and customer satisfaction.
Platforms, tools & workflows
Lead the development and implementation of internal tools and API-enabled workflows that make teams faster, more consistent, and easier to scale.
Work with me
Practical technology and operations help for growing businesses.
You do not need a massive software team to solve an expensive business problem. I help owners and teams identify where time, customers, or money are being lost—and then design and implement practical systems to fix it.
My approach combines operational experience with modern software, automation, AI, and lightweight custom development. The goal is not more technology. The goal is a business that runs better.
Operations & Workflow Consulting
Turn scattered processes into clear, repeatable systems. I help businesses improve customer operations, team workflows, onboarding, support, accountability, reporting, and day-to-day execution.
Good-fit projects
- Operations audits
- SOP and workflow design
- Customer support systems
- Team handoffs and escalation paths
- Remote and distributed team operations
- CRM and customer lifecycle design
- KPI dashboards and reporting
- Project and implementation management
Built operating systems supporting 100+ employees and continuous 24/7 customer service across the U.S. and India.
AI & Business Automation
Automate repetitive work without losing human control. I help businesses connect their existing tools, reduce manual follow-up, organize information, and create AI-assisted workflows around the way their teams actually work.
Good-fit projects
- Lead follow-up automation
- CRM workflows
- Email and SMS automation
- Customer onboarding
- Internal alerts and task routing
- AI-assisted support workflows
- API integrations
- Reporting and monitoring
- Administrative workflow automation
Hands-on experience designing AI-agent workflows, APIs, integrations, communications systems, and operational automations.
Business Websites
Modern, fast websites built around a business objective—not just a template. The site can capture leads, book appointments, organize inquiries, connect to a CRM, automate follow-up, and give customers a better experience.
Good-fit projects
- New business websites
- Website redesigns
- Lead-generation sites
- Appointment and inquiry workflows
- Forms and customer intake
- CRM connections
- Analytics and conversion tracking
- Automated email or SMS follow-up
Best for local and owner-operated businesses that need a professional digital presence tied to real business outcomes.
Lightweight Custom Apps
When spreadsheets, texts, email, and off-the-shelf software stop working, a focused custom tool can solve the problem without becoming a giant software project. I help define the workflow, turn it into clear requirements, build or coordinate the application, test it with real users, and improve it based on how the business actually operates.
Examples
- Customer or employee portals
- Driver or employee onboarding
- Document upload and tracking
- Job and project status tools
- Quote and estimate workflows
- Internal dashboards
- Scheduling tools
- Inventory or field-data tools
- Industry-specific workflow applications
Led web, mobile, backend, API, CRM, support, payroll, communications, telematics, and AI-related product initiatives.
From problem to working system
Start with the business problem. Build only what creates value.
From workflow problem to working solution—with clear priorities, real-world testing, and people kept in control where judgment matters.
Understand
We look at what your team does today, where work gets stuck, and what is costing you time, customers, or money.
Design
I turn the problem into a clear workflow, priorities, requirements, and an implementation plan.
Build & Implement
We configure, automate, integrate, or build the solution and test it against the real workflow.
Improve
We watch how the team and customers use it, fix friction, and make the system easier to operate.
Who I can help
Built for businesses that need practical execution.
I am especially interested in working with owner-led and growing businesses where better systems can have an immediate impact. These are examples—not limits.
Trucking & logistics
Freight brokers
Repair shops
Contractors
Construction
HVAC
Roofing
Landscaping
Farms & agriculture
Wineries
Professional services
Local service businesses
Small SaaS & technology companies
Experience
Growth managed through people, projects, and process.
My career has been shaped by owning the full operating challenge—from customer needs and frontline execution to project delivery, platform implementation, and organizational scale.
2026—Present
Maya Telematics
Founder & Product Lead
Leading a complex, cross-functional program to build an AI-native operating system for small and mid-sized trucking companies.
- Coordinate priorities across ELD, TMS, compliance, mobile, and AI-agent workstreams.
- Translate fleet operations and customer pain points into requirements, workflows, and implementation plans.
- Guide live-truck testing, stakeholder feedback, quality review, and release readiness.
2017—2025
EZ ELD
Co-Founder & CEO
Scaled a telematics and compliance business from zero to more than 11,000 commercial trucks and approximately 18,000 drivers.
- Built and led a distributed organization of 100+ employees delivering 24/7 service across the U.S. and India.
- Created the platforms, tools, workflows, and escalation processes behind technical support and customer operations.
- Managed cross-functional projects spanning product requirements, APIs, UAT, QA, releases, and continuous improvement.
Earlier career
Transportation
Operations & Frontline Leadership
Developed firsthand knowledge of the operational, safety, compliance, and customer challenges that technology must solve.
- Built a practical understanding of driver, carrier, and back-office workflows.
- Learned to evaluate technology by adoption and operational results—not features alone.
Selected work
Operational scale built around the customer.
Three examples of how I approach growth: understand the customer journey, organize cross-functional work, and build repeatable systems that teams can execute consistently.
Scale without losing the customer
Designed the tools, service workflows, escalation paths, and team structure that aligned technical support across the U.S. and India.
24/7 serviceCustomer-focused operating model
From zero to 11,000 trucks
Built and improved the platforms and workflows supporting onboarding, compliance, technical assistance, service delivery, and day-to-day operations.
≈18,000 driversSupported across the platform
Projects that connect every team
Aligned product, engineering, support, compliance, and operations around requirements, implementation plans, testing, launches, and customer feedback.
100+ team membersCross-functional execution
How I lead
Customer focus, clear ownership, consistent execution.
Start with the customer
Customer satisfaction improves when teams understand the full journey, listen closely, and solve the underlying operating problem.
Turn goals into an executable plan
I define priorities, owners, milestones, dependencies, and feedback loops so complex projects keep moving.
Build for adoption and improvement
New tools and processes must work for frontline teams, earn their trust, and improve continuously through real feedback.
Have a process that should work better?
Show me how your business works today. We’ll find what is worth fixing.
You may need a better workflow, an automation, a new website, a small internal app—or simply a clearer operating system. The first step is understanding the problem before deciding what to build.
Let’s start with the outcome.
I’m open to product, program, customer strategy, and operations leadership opportunities—and to select consulting and build projects where better systems can create measurable business value.